Global Film Solutions (GFS) provides risk management services for the US television industry. The company required a new website and an update to its brand following the development of new revenue pipelines. I was tasked with taking the website from opaque and static, to something that better identified GFS’ business pillars and had a clear call to action and conversion points on each page. The focus of the copy was to convey an assuring tone (appropriate to risk management), while also being clear to the clients, who were not from risk management backgrounds. In addition, I worked with the web devs to design the site and managed the CMS.